One woman’s show
Published: 29th August 2011 11:29 PM | Last Updated: 16th May 2012 05:39 PM | A+A A-
Prachi Garg isn’t just another MBA pursuant. She is a budding entrepreneur and the founder of Ghoomophiro, a start-up that organises events for corporates at minimal cost. An avid traveller, Garg realised that it is a tedious task to organise team events. At that time she was working as an associate programme manager with Sapient Corporation, New Delhi. She took it upon herself to start her own venture that would cater to corporates and make life easier for them.
Hence, Ghoomophiro took its first step in December 2010. “I always wanted to start my own enterprise. I started a magazine called Managing Minds in 2008, aimed at MBA aspirants. For someone like myself who comes from a place where there wasn’t much exposure to students who wanted to pursue a career in management, I came up with the magazine to help students look beyond IIMs. It was more like a seasonal enterprise, but I knew I had to do more than that,” says Garg of her monthly magazine, which has 14,000 subscribers. But she has currently taken a backseat due to her MBA course at Great Lakes Institute of Management
“The idea of Ghoomophiro, is to target corporates, provide them quality services and give them a complete package,” adds Garg, who organises one-day events to week long ones, as per the requirement and budget of the customer.
Starting Ghoomophiro primarily didn’t require much of an investment, according to Garg, who pumped `1 lakh out of her savings into the venture.
“The only hindrance I faced when I started Ghoomophiro, was to get the right kind of corporate contacts. Once that aspect was taken care of, the rest fell into place,” quips Garg who marketed her venture through word-of-mouth publicity and social media sites.
“When you provide good service, people inevitably recognise your work and want to hire your services whenever there are avenues for events to be organised. These days, all corporates want to ensure their employees have a good time and that’s where Ghoomophiro comes into the picture — to provide quality service within the stipulated time,”
Garg manages Ghoomophiro all by herself. Her bachelor’s degree in computer science and her industry experience in programme management came handy when she started. Garg also has a degree in journalism and was a freelancer for Hindustan Times, New Delhi. Being the travel buff that she is, Garg makes contacts wherever she travels. As a part of the services provided by Ghoomophiro, she takes care of the local tour operators, transport and other related areas. She organises two-three events per month and according to her, the most preferred
destinations of the corporates are Jim Corbett, Bandipur, Nandi Hills, Hogenakkal and Mysore.
In the future, she plans to
expand her venture to schools and organise similar events for students. So far she is content with the way things are. As for marriage, she beams and says,
“It can wait.” To book your events, log on to www.ghoomophiro.com.