Like the subject name suggests you get to study international trade practices and global business aspects on this course. Small and large business practices in different countries will be taught. You will learn the business framework that intertwines with a country’s particular culture and heritage. It will also focus on customer approach, local product markets, export and import practices and analyse geographic growth of particular products. According to the American Marketing Association (AMA), “international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives.” You can get jobs in companies that are functioning outside the country or have a base in the country. You could also choose to do other marketing jobs.
This Delhi-based institute of the Florence Education group, offers a Postgraduate Diploma in Export and International Marketing. You need to be a graduate of any discipline to apply for this course. Regular course fee for this one-year programme is `30,000. You could also do this course through distance education mode, for which the course fee is `25,000.
Sri Guru Gobind Singh College of Commerce
This Delhi-based institute offers a PG Diploma in International Marketing under the University of Delhi. An entrance test will be held. Managerial Economics, International Business Finance, Computer Application in Business, International Logistics, Marketing Research and International Trade Operation, are some topics you will get to study during the course.