How does one begin a start-up? Maybe the person should focus on his/her strengths, and try to do what they do best. That sounds about right, but it isn’t. At least, not according to the methodology of Lean Start-up. Rammohan Reddy, Lean Start-up coach and founder of LeanMantra, propounded this very idea at Tiecon Chennai 2015. Apart from holding extensive wokshops in India, Rammohan has also held workshops in Kazakhstan and Singapore.
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How is LeanMantra different?
We help startups and enterprises through consulting and in-house coaching, combining Lean startup, design thinking and business model innovation. In our workshops, people work on real ideas.
What is the concept of a lean start-up?
The idea is to not build products that customers don’t want, but build products that customers want through customer development and discovery. The idea is to build products parallelly, while talking to customers.
How did the idea behind LeanMantra take shape?
That’s a big story. I found this lean start-up book and became a big fan of it. Then I used lean start-up to validate some of my ideas, and also used it while working for different start-ups. It worked wonders. It was after this that I started India’s first lean start-up circle meet-up, after which many people wanted a workshop. So I started it.