STOCK MARKET BSE NSE

The Lean, Mean Start-up Machine

Start-up guru Rammohan Reddy talks to Tushar Kaushik about starting small

Published: 09th November 2015 06:00 AM  |   Last Updated: 07th November 2015 09:46 AM   |  A+A-

How does one begin a start-up? Maybe the person should focus on his/her strengths, and try to do what they do best. That sounds about right, but it isn’t. At least, not according to the methodology of Lean Start-up. Rammohan Reddy, Lean Start-up coach and founder of LeanMantra, propounded this very idea at Tiecon Chennai 2015. Apart from holding extensive wokshops in India, Rammohan has also held workshops in Kazakhstan and Singapore.

Excerpts:

How is LeanMantra different?

The Lean.jpgWe help startups and enterprises through consulting and in-house coaching, combining Lean startup, design thinking and business model innovation. In our workshops, people work on real ideas.

What is the concept of a lean start-up?

The idea is to not build products that customers don’t want, but build products that customers want through customer development and discovery. The idea is to build products parallelly, while talking to customers.

How did the idea behind LeanMantra take shape?

That’s a big story. I found this lean start-up book and became a big fan of it. Then I used lean start-up to validate some of my ideas, and also used it while working for different start-ups. It worked wonders. It was after this that I started India’s first lean start-up circle meet-up, after which many people wanted a workshop. So I started it.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

edexworks
flipboard facebook twitter whatsapp