Sona Bajaj, founding member of Work Better, an executive education and training company, gives her advice on how to become a successful entrepreneur, with tips from SRK’s life.
This is the success mantra of one of the biggest celebrity turned business emperor, Shah Rukh Khan. With an asset value of around Rs 2000 crore, of which around `800 crore comprises of his business engagements, one can definitely learn how to build and run a successful business empire from SRK.
You must have that fire within:
To be a successful entrepreneur, you must have that passion and fire within you. Always think big, and have high but realistic goals. Strike the iron when it’s hot, if you think that the idea is worth it. If you believe that the time is right to implement a plan, go for it and start your venture – it will hit the target audience. Delay in taking action won’t give you any results. SRK started his first venture, Dreamz Unlimited in 2002. He went on to dabble in a string of different businesses and is now the owner, financier and face of his brand, Red Chillies Entertainment.
Believe in the work you do and follow your instincts, and you will see that success will follow. Whether you start something on your own or invest in another venture, always believe in it. If you want to make a difference, or are attempting to change the world even a fraction, you must have full faith and belief in what you are doing. Though making money is important, don’t just focus solely on that aspect of business because those who do, perish in the long run. When SRK decided to diversify his business by dabbling in Cricket, IPL was a new form of the game and no one could be sure if it would work or not. But Shah Rukh believed in that this form of the game had potential for profit and went ahead with it. Today, his team is one of the most successful and profitable IPL teams.
Strive for excellence:
Let excellence be your most important deliverable. You have to make people fall in love with your work, service, and/or product. You must provide them with an experience that translates into a big “WOW”. Give them what they don’t know they want (like Apple’s iPod) and they will come back to you for more. This will set you apart, raise you above the crowd, and give you that edge over others. Success may or may not be immediate, but you will be a player for the long run. Way back in the early 2000s, SRK realized that Bollywood lacked in the department of world class visual effects.
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