While in South India, dress South Indian

Sangeetha Ramaswamy’s Ethnic Photography dresses tourists in traditional South Indian attire and follows it up with a killer photo shoot, finds Jasmine Jerald

Published: 16th January 2017 06:00 AM  |   Last Updated: 13th January 2017 10:55 PM   |  A+A-

Express News Service
Olga, a Spanish tourist dressed
in a Madisar

When you notice a foreign tourist who sports a kurti and bindi with a string of jasmine flowers walking around the city, you can’t help but look in wonder at how these foreigners embrace our culture with ease. But can you imagine a Spanish woman in a madisar? Or an Irish girl in a traditional kasavu sari? Well, that’s what ‘Ethnic Photography’ does for our foreign tourists. “Most of these international tourists find our South Indian culture extremely fascinating. Our rich tradition is what attracts them. So, why not help them experience being a South Indian for a day?” smiles 30-year-old Sangeetha Ramaswamy, who started Ethnic Photography in 2015 to help tourists take back a souvenir from their trip.

 

 

 

 

It all started when she was on vacation in Japan and got a chance to dress like a maiko. “Exploring their traditions and dressing up in their attire was a lovely experience that I will never forget. And it was evident how much they love their culture when they did my hair and made me wear their traditional ornaments. Every time I look at that picture it brings a smile on my face. That’s when I felt that we should have something like this in Chennai. We are a cultural hub and the number of tourists who visits us just keeps increasing,” explains Sangeetha, who has a Master’s degree in Media Management.

She adds, “To set it up, I just had to pick up a few skills on makeup techniques and different sari draping styles. My husband, who runs a branding agency in the city, helped me with marketing and promotion. It’s been a little over a year since I started and now we are listed on TripAdvisor as a ‘must-try’ experience in Chennai.”
 She says it’s been an amazing learning journey so far. “Once I had a Moroccon tourist who came in to dress up in a traditional kanjeevaram silk sari and she told me that henna is also a part of their tradition and they use it for festivals just like us. And you won’t believe how observant these tourists are. They ask a lot of questions. This entire experience is just a fun way for them to learn about our culture,” smiles Sangeetha. She hopes to expand her studio in other cities that usually sees many tourists, like Puducherry.

Reach Out: www.ethnicphotography.in

Stay up to date on all the latest Edex news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp