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Bengal CPM's Campaign Via Caller Tune

Bengal’s CPM cadre who were once opposed to computers and hi-tech instruments will now use mobile phone caller tunes in its campaign for the forthcoming Lok Sabha elections.

Published: 15th April 2014 06:00 AM  |   Last Updated: 15th April 2014 12:51 AM   |  A+A-

Bengal’s CPM cadre who were once opposed to computers and hi-tech instruments will now use mobile phone caller tunes in its campaign for the forthcoming Lok Sabha elections.

The state CPM has already launched its page on Facebook and Twitter to connect with the younger generation as one third of the state’s electorate is below 30 years of age and the youth residing in rural areas are computer savvy and now, the party intends to use their poll campaign slogans through mobile telephones.

Polling in West Bengal will be held in five phases from April 17 to May 12. CPM politburo member and state secretary Biman Bose has already discussed the issue in the state secretariat and obtained its approval.

Party leaders are negotiating with various mobile telephony providers in West Bengal and they have submitted their rate charts at the state party headquarters.

A state secretariat member said, “Once the deal is finalised, we will launch our campaign.

The language will be Bengali and the sentences will be short. Our aim is to be simple and to enable the voters to understand what we want to say.

“We will appeal to the voters to elect our Left nominees. We will also campaign against the Trinamool Congress’ false promises, the Congress’ corruption and the BJP’s communal politics,” he said.  The party bosses have also thought of campaigning through some popular television channels including those that telecast entertainment programmes.



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