LONDON: Kim Kardashian West, Katy Perry and Leonardo DiCaprio are among celebrities taking part in a 24-hour Instagram "freeze" on Wednesday to protest against what they say is parent company Facebook's failure to tackle violent and hateful content and election misinformation.
They were among the high profile names lending their backing to the "#StopHateforProfit" movement's latest campaign. The movement asks people to put up a message highlighting what they called the damage Facebook does but otherwise refrain from posting on Instagram for a day.
I’m standing with the country’s leading civil rights organizations - including @ColorofChange, @ADL_National, and the @NAACP - who today have called on all users of Instagram and Facebook to protest the amplification of hate, racism, and the undermining of democracy on those platforms. I do use Instagram and Facebook, but I want it to be a force for good - not hate, violence, and disinformation. This should be an opportunity for Facebook to work with these organizations and the community at large to make it a better, safer platform for all. Please join me in not posting for 24 hours this Wednesday Sep 16. #StopHateforProfit #Instafreeze
"I can't sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation - created by groups to sow division and split America apart - only to take steps after people are killed," Kardashian West posted on her Instagram account on Tuesday.
They were among the high profile names lending their backing to the '#StopHateforProfit' movement's latest campaign.
Facebook declined to comment but pointed to recent announcements about what it's doing to limit the reach on its platform of groups that support violence and its efforts to protect the US election in November.
With 188 million followers, Kardashian West is one of the most influential people on Instagram and support from her and other big names for the boycott saw Facebook shares slide in aftermarket trading late Tuesday. They were down 1.3 per cent ahead of the market open on Wednesday.
“In a time of deceit telling the truth is a revolutionary act.” - George Orwell I love sharing my music and my life with you on Instagram and Facebook, but TBH I can’t sit idly by while these platforms turn a blind eye to groups and posts spreading hateful disinformation and intentional confusion. I’m standing with @naacp, @colorofchange, and @adl_national and will be freezing my Instagram and Facebook accounts on Wednesday, September 16th to tell Facebook to #StopHateForProfit. Will you join me?! Link in bio for more info on how to preserve the truth
The organisers behind "#StopHateforProfit", including civil rights groups such as the Anti-Defamation League, the NAACP and Color Of Change, had previously led a campaign that got hundreds of companies and groups to join a Facebook advertising boycott in July.
Ashton Kutcher, Mark Ruffalo, Kerry Washington, Rosario Dawson, Jamie Foxx and Sacha Baron Cohen were among at least two dozen other Hollywood stars supporting the campaign, the organizers said.
DiCaprio said he was standing with the civil rights groups to call "on all users of Instagram and Facebook to protest the amplification of hate, racism, and the undermining of democracy on those platforms". Social media companies, led by Facebook, are facing a reckoning over what critics call indefensible excuses for amplifying divisions, hate and misinformation on their platforms.