Amitabh Bachchan Unveils, New Digital World for Children

Published: 16th June 2015 09:16 AM  |   Last Updated: 16th June 2015 09:16 AM   |  A+A-


Amitabh Bachchan unveils, an online ecosystem for children, with the site’s founder Monish Ghatalia.

MUMBAI —Amitabh Bachchan unveiled the new look of, India’s first online ecosystem for kids between 6 and 12 years of age, with founder Monish Ghatalia at a special event in Mumbai. Taking into consideration the concerns of parents and the wants of children, helps kids take their first step into the wonderful world of the Internet by offering them a range of quality content.

Some of the exciting landmarks in the virtual world include: an interactive zoo packed with information on animals from around the world (Doo Zoo), a single destination for learning skills beyond what are taught in school, such as Life Skills and Cool Skills (Doo Academy), and an in-house airport where kids can travel to different corners of the world with the click of a button (Doo Holidays).

Bachchan said, “I have closely been following the developments of and am quite excited by how it has taken shape. The participation of children, parents and teachers contributing towards the look and feel has been extremely overwhelming. This only goes to show how much more involved the Indian parent is becoming towards their child’s Internet activities, which will help them become more responsible in their usage. This portal has been extremely foresighted in understanding the relationship of children to the digital world and ensuring that they gain only quality content.”

He added, “Having started at a time when acceptance for Internet for kids was low, has been able to understand the role of the parent in this journey. Having done so, the platform is a perfect synthesis of balancing a child’s needs and a parent’s concerns. Just like we hold our child’s hand and teach them to walk, in a similar way, guiding them to take their first steps on the online world is immensely critical. This is just one step to be a community effort going forward.”

The world was designed based on the feedback of parents and educators from around the country during the brand’s feedback campaign earlier this year.

The topics that children, parents and teachers wanted to see as part of the platform included: the value of money, the power of giving, skills and tricks, and sports.

The “Let’s Build” feedback campaign, according to Google Analytics, garnered more than 157,000 responses from children, parents and teachers. The campaign was spearheaded by Bachchan at the end of last year.

Ghatalia said, “We are extremely happy that Mr. Bachchan has associated with us in spearheading the mission of creating We are confident that the platform will receive the love and support from children and parents across the country. The additional security features as well as the parental dashboard are an attempt to keep the parent as involved in their child’s Internet journey, thereby hand-holding and encouraging them every step of the way. Our goal has always been to ensure a pleasant and value-based online experience for children on the Internet and we also hope to open the lines of communication between parent and child in this Internet age, which is of critical importance.”

The platform, which was first launched in 2013, has been well-received by kids with over 90,000 registered users.


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