MUMBAI: Playback singer Arijit Singh has joined hands with GiveIndia and Facebook for a campaign to raise funds for COVID relief to support rural India.
The singer has collaborated with the social media giant's SocialForGood Initiative and will be hosting a live fundraiser from his village of Murshidabad, West Bengal on June 6.
Through the campaign, titled "Helping rural India breathe and stay safe", the singer aims to provide essential supplies such as oxygen equipment, beds, medicines, food and financial assistance to those affected by the pandemic in small towns and villages, including his hometown.
"I have grown up in a small town in Murshidabad in West Bengal and wouldn't be who I am if not for my small-town upbringing.
"Seeing how COVID is affecting the people of rural India and watching these regions lack the required infrastructure saddens me and improving things in these regions is of critical importance for the livelihood of crores of people," Singh, who recently lost his mother to COVID-19, said in a statement.
Manish Chopra, Director and Head of Partnerships at Facebook India said, "We are happy to partner with Arijit Singh and GiveIndia for this cause and enable people to come together on our platform through music in these times and help raise funds for those in need," he added.
GiveIndia CEO Atul Satija said though the COVID-19 cases are going down in the country, the spread of the infection to rural areas is deeply worrying.
"These regions have inadequate health facilities and limited access to basic needs.
It is critical to support our rural population with lifesaving medical supplies, put healthcare infrastructure in place where there is none, and help with nutrition and financial aid.
"GiveIndia is grateful to Arijit for his support through the campaign to minimise the negative impact of the pandemic in rural India," he said.