MALAPPURAM: Sudevan, the director of state award winning film 'CR No 89', told mediapersons one year back that he is in search of a theatre to screen his film. It took more than a year to get a theatre for the best film in the state in 2013 to screen it in a big screen, that too with the generosity of the government. However, June 5 would be a decisive day for the parallel cinemas in the state. 'CR No 89' directed by Sudhevan and 'Unto the Dusk' directed by Sajin Baabu will be released in the government owned theatres in Thiruvananthapuram, Thrissur and Kozhikode cities on Friday. The theatre performance of these films would decide the future of so-called parallel cinemas in the silver screens in the state.
“The government has taken such an initiative on the basis of the Adoor Committee report to promote the parallel cinemas. The committee has suggested the government to run the cinemas in government-owned theatres at least for five days as regular show. Though the theatres are not showing it as regular shows, it is really a motivation for the filmmakers like us. The success of these two films in theatre is important for parallel films,” Sudevan said. Sudevan is using the social media and mouth publicity to promote the film. The film societies are also promoting his films through mouth publicity. The persons behind the film and the makers Pace Trust Peringodu are also trying to give maximum publicity to the film.
“We do not have fund to give advertisement on news papers or to conduct any publicity stunts. The only possible way is to utilise the possibilities in the social media. We have also printed few posts of the film and handed it over to the theatres,” Sudevan added.