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Homegrown actor Vijay Deverakonda redefines 'Rowdy'

Vijay Deverakonda speaks his heart out on how his journey from borrowing the movie costumes to starting his own clothing line in a span of just four years left the audience moved and inspired.

Published: 17th July 2018 05:12 AM  |   Last Updated: 20th July 2018 09:14 AM   |  A+A-

Vijay Deverakonda

Vijay Deverakonda's shirtless pictures on the hoardings and social media did make people wonder if those toned arms and chiselled abs were worked out for the Rowdy photo series or for a role in a movie. (Photo | Facebook)

Express News Service

The cult favourite, homegrown actor Vijay Deverakonda finally found a shirt he likes. With all pomp and show, he launched his clothing line Rowdy Wear and also auctioned his Filmfare award for CMRF. In an exclusive chat, he divulged the details of trying his hand at apparel and getting closer to his fans:

On a cheerful Sunday evening, just when the sun was having a coquettish conversation with the clouds, the zephyr was busy kissing the cheeks and playing ‘catch me if you can’ game, with our hair, there was a sudden roar of hoots and whistles on the rooftop of 800 Jubilee edifice as a six-feet-tall man in soft ecru (a-little-above-the-ankle) trousers, sporty leather jacket and hexagonal clear eyeglasses walked in with undeniable swag. That very minute, if one had Googled badass, the name Vijay Deverakonda would have sprung up.

Vijay took over the mic from the band Nirval, who made all the ‘dot com’ generation kids reminisce how wondrous the 90s musical era was. Before the Deverakonda boy could unzip his jacket to launch and flaunt his new brainchild, the Rowdy Wear, he spoke his heart out in a saccharine way on how his journey from borrowing the movie costumes to starting his own clothing line in a span of just four years left the audience moved and inspired. Well, this Arjun Reddy boy didn’t have any qualms in naming his trouser collection, ‘Arouser’ and announcing it in style.

By trading his Filmfare award for Rs 25 lakh to Shakuntala Divi of Divi Laboratories and donating it to the Chief Minister Relief Fund, the Tollywood actor did prove his fans that he is an invincible Rowdy with a humanitarian side to himself.

Post the scintillating sundowner party with fireworks, parkour, freestyle dance by Proximity Crew, skater boarding act, launch of Rowdy anthem (I am you, I am the Rowdy you!) sung by the man of the hour himself echoing all around, his army dancing in fancy Rowdy lungi with buttons and pockets and of course the cooperation from the Rain God himself (because who would dare mess with nearly 500 youngsters with rowdy vibes), Vijay took circa 400 selfies with all his fans present individually as he promised during his impromptu speech.

As Vijay along with his two partners Anurag Reddy and Sharath Chandra accomplished all the errands of catapulting the app, Rowdy, available on IOS App Store and Android Google Play which has two categories- Rowdy Wear and Rowdy Club, he sat down to have a tete-e-tete with Hyderabad Express. Excerpts from the interview:

One fine day, the moment of epiphany to start a comfortable and rebellious clothing line dawned upon Vijay. Tout de suite, he deliberated with his team to work his thought into a reality.  “I never had any plans of starting my clothing line. One day, I slept on this idea and without wasting time, executed it. I discussed the plan with Sharath and Anurag. They wanted to do something called ‘Chill Thata’. I told them that I wanted to do this clothing line to be called Rowdy and that it shouldn’t just be about me, but also about my fans. We designed and registered a company. It took us six months to design and the production process took a few more months. One the whole, it took us about 10 months. I want Rowdy Wear to be bigger than me, bigger than my career,” Vijay shares.

“We all have our favourite set of clothes that we repeat as many times as possible just for the comfort level it offers. I have a bunch of such clothes. I repeat them because they make me feel snugly, cosy and breathable. So I wanted to do a clothing line exactly using that kind of materials,” he elaborates.
 Says Vijay about the fabric and price range, “The price starts from Rs 700 and goes up to 2,000. The top wear goes up to Rs 1,500 and the trousers go a little beyond. The fabrics used are cotton, lycra and viscose. I gave them the samples of my favourite t-shirts to know the materials used in them. We sourced the unavailable materials from other countries. We had to mix and match the components so that the product is made comfortable. It is all about the proportions. Some have 40% cotton, 5% lycra and so on.

The percentages decide the elasticity, durability of the fabric and how much sweat it can absorb. We are getting it done in a workshop in Bengaluru that makes fabrics for international brands. We did trial and error till I got the fabric that I liked. Most of the collection is unisex. For now, it is an online store.” Vijay adds that there was no designer and stylist involvement in this but just his taste and touch.

Every Wednesday, a new set of collection will be launched in the app. Guess what, every week, it is going to be a new collection and no set of clothes would be repeated. Since it is all limited edition for a stipulated period, one has to grab one’s favourites before the stock vanishes.

Vijay wants to have a distinctive connect with his fans. He just doesn’t want behind the phone or laptop camaraderie, he wants the brotherhood with his followers to blossom with a personal touch.  Along with the clothing line, he also launched the Rowdy club in the app itself to blur the line between him and his fans. “They can send me questions and greetings through this app and I will reply to him personally,” he says.

It is no surprise that Vijay was called Rowdy by his near and dear for his devil-may-care attitude. “I was called rowdy when I was a kid whenever I did something people didn’t like. My dad would call me that when I chose to do a particular film, against his wishes, which I felt strongly about. He used to often say ‘this rowdy fellow doesn’t listen to me at all’. My theatre group friends too used to address me as rowdy. As a kid, I never liked that term. As I grew up, I realised that if I have come this far, it is because of my attitude and doing things my way. I rather take this name proudly. More than 2,000 college students came to see Arjun Reddy. If they came all the way for me, I should give them something that worked for me. So I started calling them and the clothing line Rowdy,” the actor narrated the meaning behind the name.

Not many actors took up the challenge of taking selfies with the entire crowd individually neither did they come up with a clothing line dedicated specially to their fans. We wondered if Vijay was aiming at setting a benchmark in the industry but the Telangana boy says he is just following his heart and if that is setting a benchmark, so be it. “The brand might last or it might even outlast my lifetime and my grandchildren might take over. I am ready to accept failures too that come my way. The point is you should do something that you want to do. If it works out, it’s crazy. If it doesn’t, it is still a good memory,” he smiles.

The event was planned just a couple of days before it could take place and the anthem written and sung by Vijay himself was composed a day before the event. “It was my idea to have the break dancers and performances on stage. I have Sharath, Anurag and their teams helping me out. Kedar and his team sorted out HyLife as the venue and bouncers. Karthik, who is composing for a soon-to-be-announced project, managed to compose the rowdy anthem I  wrote. I sang the anthem myself because it is the philosophy that I believe in. Honestly, if I could sing well, I would prefer singing to acting. The whole recording studio was like a party. The music director was tripping whenever we did a good take. It was super fun,” Vijay shares while also adding that his parents were quite happy with how the event went on.

His shirtless pictures on the hoardings and social media did make people wonder if those toned arms and chiselled abs were worked out for the Rowdy photo series or for a role in a movie. “I am generally in that shape. I go to Kuldeep from 360-degree fitness gym. He keeps complaining that I am not regular at the gym. But if people liked the pictures as you say, I will forward him the article and tell him I am doing decent enough, so I don’t need to come to the gym,” he guffaws and signs off with a warm handshake.



Comments(96)

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  • Prem rowdy

    Hi Rowdy
    2 years ago reply
  • Prem rowdy

    Hi
    2 years ago reply
  • Martinking

    Hi bro how are you
    2 years ago reply
  • Ganesh Røwdy

    Hi
    2 years ago reply
  • Vijay

    Hi vijay bro iam big fan of you one chance pls ????anna oka sari ninnu kalavalli anna appointment kavalli anna
    2 years ago reply
  • M.yogaraj

    Hi sir
    2 years ago reply
    • Sathish

      Hiiiii vijay
      2 years ago reply
  • Vasanth

    Hiiiiii ROWDY sir My friend is big fan of u She will kill any one for u To sir for your gift
    2 years ago reply
  • Raju Raj Kumar

    Haiii Vijay sir Ian big fan of you
    3 years ago reply
  • Rowdy Nani

    Hii Vijay bro I am big fan of u Plzzz I need a selfie with uuuuu...
    3 years ago reply
  • Devender

    Hi anna I am big fan ne tho one photo please
    3 years ago reply
  • Raviteja

    Hi Anna
    3 years ago reply
  • Gipalakrishna

    Hii anna. Chala baga acting chestunnav Nuv keka anna assal thaggodhu kummey anna ninnu support cheyadaniki mimu unnam kummey..
    3 years ago reply
  • Chitturi sekhar

    Hii rowdy I am big fan of you ...I love you Anna and happy new year
    3 years ago reply
  • CH. Venkey Raja

    Hi Anna I like it speeches
    3 years ago reply
  • Ranjith

    Hiii vijayy bro am big fan of uuu
    3 years ago reply
  • Niresh

    I love u so much garu............
    3 years ago reply
  • Bhavani LAKIMSETTY

    Hi vjiay devarakoda garu I am big biggest fan of you
    3 years ago reply
  • Maneesha

    Hi Vijay GARU..........
    3 years ago reply
  • vijay devarakonda

    hi vijju i am big fan of u love u a lot...................…..............................……........................…..…..
    3 years ago reply
  • Devi

    Hiiiii Vijay I love uuuuuuuuuuu ????????????????????????
    3 years ago reply
  • Premika

    Hi vijju I'm big fan of u..I love ur eyes especially..love u a lot..waiting for us next movie????????
    3 years ago reply
    • Aj rowdy

      Pramuka Love u
      3 years ago reply
  • Akhil

    Join the rowdy club
    3 years ago reply
  • Gadikotakondaiah

    Hai.Vijay Sir .How Are You Sir . Iam Big Fan Off You.Sir.. You Are.. The Tollywood No1 Hero. Sir.. Sir...What's Up Sir......
    3 years ago reply
  • Sai prasad

    Hiiii Vijay sir I big fan of you meru tollywood no 1 hero sir
    3 years ago reply
  • Happy

    Hi broo I'm Big....... Big fan of you... Vijay RØWDÝ I'm so happy Taxiwala movie super
    3 years ago reply
  • Sharath

    Hi bro I am big fan u
    3 years ago reply
  • laxmi prasanna

    hi vijay we are big....fan of you ????
    3 years ago reply
  • Jaideep

    Hiiiiiiiiiiiiii
    3 years ago reply
  • S.kishorekumar

    Vijay dude the rowdy app is very confusing me so could you help me for increasing rowdy points And i am big fan of urs film arjun reddy
    3 years ago reply
  • Son of srisailam

    Vijay brooo.... Confusing app brooo.pls add introdution of app..i am sorry if i am hurting u with this but its true.i am a very big fan of urs
    3 years ago reply
  • Krishna sri

    Hii vijayyyyyyyyyyyy......im biggggggggggg fan of uuuuuuuuu......Love youuuuuuuuu lot lot lottttttttttttttttttt...
    3 years ago reply
  • tarunteja

    hi
    3 years ago reply
  • Krishna mahesh

    I want crocks
    3 years ago reply
  • Madhu

    Hello Vijay Anna nenu ne pedha fan meru chana cute ga vuntaru making metho konsepu matladacha
    3 years ago reply
  • Sayyed lover boy

    I am the rowdy you Hii rowdy guys Hii Anna
    3 years ago reply
  • Sanju

    I want taxi wala t-shirt plzzz
    3 years ago reply
  • Sreeja dasari

    Love you vijay????????????????
    3 years ago reply
    • devarakonda

      love u 2 3 4 5 6 7 8 9 bangaram
      3 years ago reply
  • Saideepa

    Hiii Vijay I need a selfie with you
    3 years ago reply
  • Bad boy Mani

    Hii Vijay sir I'm big fan of u me attitude is super sir????????????
    3 years ago reply
  • Veera

    Hi darling I am veera you so glammer darling I need one selfi darling and auto graph darling...
    3 years ago reply
    • Varun

      I want sefi with u
      3 years ago reply
      • Gopikumar

        Hiii bro
        3 years ago reply
  • Gayathri

    Super bangaram
    3 years ago reply
    • Naidu

      Hai
      3 years ago reply
    • Munna

      Hi
      3 years ago reply
    • Atchuth Kumar

      Haiii
      3 years ago reply
  • Gayathri

    I want to meet you and ni bugga medhaa muddhu patalani undhi
    3 years ago reply
  • veerendra kumar

    i need a selfie with u and autograph als boss....
    3 years ago reply
  • Vinay reddy

    Boss I need one selfie with you ????
    3 years ago reply
    • Ranjith

      I want one t shet
      3 years ago reply
  • Srikanth

    Iam a one of the bighest fan of you
    3 years ago reply
  • Naresh

    Nice
    3 years ago reply
  • Rahul

    Hiii AnnA
    3 years ago reply
  • Manisha Galve's

    Hii Rowdy sir it's very good app and your one and only natural Hero your acting is very natural and super ????????????
    3 years ago reply
  • Sinivasrao ganta

    Good app and ur the one and only hero
    3 years ago reply
  • Sinivasrao ganta

    Good app and ur the one and only hero
    3 years ago reply
  • Mahesh Rayapareddy

    sir Can i Talk with uuuu U R Are Awesome Hero
    3 years ago reply
  • Sampath

    Superbbbb bro
    3 years ago reply
  • Venu

    Hi Vijay bro
    3 years ago reply
  • Shiva

    Hi rowdy boss
    3 years ago reply
  • Rajinikanth

    Super Anna
    3 years ago reply
  • Max

    Rowdy.......!
    3 years ago reply
  • Pg Savitha

    Hai rowdy I am big fan of u good luck and all the best upcoming movies
    3 years ago reply
  • Bala

    Ana iam big fan of u
    3 years ago reply
    • Rocky

      Me toooooooooo
      3 years ago reply
  • Manu rowdy

    Hiiiii rowdy IAM big fan of you .......????????????????love you forever ????
    3 years ago reply
  • Manoj

    Hi bro
    3 years ago reply
    • Suresh

      Rowdy t shirt is very nice
      3 years ago reply
  • Nithin

    Nice
    3 years ago reply
  • Sirisha

    Hi
    3 years ago reply
    • Jagadesh

      Hi
      3 years ago reply
    • Mahanth

      Hi
      3 years ago reply
  • Dev

    Hi I am rishab Dev
    3 years ago reply
  • sai smoker

    Hi anna
    3 years ago reply
  • Shaik Baba

    Hai Mr.Rowdy....
    3 years ago reply
  • Venky

    Hii rowdy
    3 years ago reply
  • Chaney REDDY

    Simply ossam. ..
    3 years ago reply
  • Sai reddy

    Hi anna
    3 years ago reply
  • Thudumranjith

    Hi
    3 years ago reply
  • Rakesh

    Hai bro
    3 years ago reply
  • Jawahar Reddy

    Hi bro good to be a fan of ur film Arjun Reddy
    3 years ago reply
  • Pavan

    Hai bro
    3 years ago reply
  • Murali repakula

    Hii anna
    3 years ago reply
  • Kongara praharsha

    Hi bro a very big fan of you
    3 years ago reply
  • Harish

    Rowdy club ????
    3 years ago reply
  • Suneel Prabha

    HI ANNA ..........
    3 years ago reply
  • Vinod

    Bro how we buy the rowdy clothes
    3 years ago reply
  • Muzu

    Hi Anna
    3 years ago reply
  • Karthik

    Bro How Can We Buy
    3 years ago reply
  • Mahesh ambati

    Tell me soon pls
    3 years ago reply
  • Mahesh ambati

    Brohhh how can we buy
    3 years ago reply
  • Vipul

    Great
    3 years ago reply
    • Martinking

      Bro how are you
      2 years ago reply
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