STOCK MARKET BSE NSE

From ‘baby’ steps, Coimbatore girl sews success

As her business did not scale up as expected, she took to making reusable sanitary pads which became an instant hit.

Published: 02nd January 2021 05:49 AM  |   Last Updated: 02nd January 2021 05:49 AM   |  A+A-

Ishana

Express News Service

COIMBATORE: The unprecedented lockdown came as a blessing in disguise for many small businesses vying for an opportunity to make a change. For 20-year-old entrepreneur Ishana from Coimbatore, expanding her business — manufacture and sale of reusable eco-friendly sanitary pads — was not on the cards until the curfew came into effect. The period offered her time to explore new market avenues and venture into the production of reusable baby diapers. 

Flashback
A Class XII pass out, Ishana did her diploma in tailoring at a private educational institution in Coimbatore and started a boutique in January 2018. As her business did not scale up as expected, she took to making reusable sanitary pads which became an instant hit. Three reusable sanitary pads are priced at Rs 450 while a pack of six is sold for Rs 900. They are stitched using poplin cloth, three layers of turkey towel, Polyurethane laminate layer and printed poplin material. 

Understanding market needs
Speaking of her latest venture, Ishana said, “During lockdown, I learnt about the demand for reusable baby diapers in the market and researched about materials used to stitch them. I make my product in different sizes using fennel fabric, three layers of turkey towel, and polyurethane laminate fennel fabric. Velcro has been attached to keep the diaper, which lasts up to 100 washes, in place.”Five months into the production, Ishana has already sold nearly 500 baby diapers, each costing Rs 200 to Rs 300. “Ever since I started making reusable sanitary pads in the mid of 2018, a lot of inquiries for baby diapers came from mothers. The diapers sold in the market contain plastic and gel absorbent, which could affect the baby’s sensitive skin,” she explained.

A call, a conviction
Nine months ago, Ishana received a call from President Ram Nath Kovind’s office after the officials came across stories published on her venture. “A top official suggested me to get a patent for my product,” she said. However, the entrepreneur chose not to get a patent for the pads and diapers as she wanted more women to learn the business from her and become self-sustained. 



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp