Vegan luxury  

Designer Monica Shah talks about mindful luxury with her label Jade’s minaudière collection.

Published: 05th June 2023 07:47 AM  |   Last Updated: 05th June 2023 07:47 AM   |  A+A-

A bag from the collection.

A bag from the collection.

Express News Service

Luxury lifestyle label Gucci recently unveiled its brand new minaudiere bags shaped like teddy bears and studded with sparkling crystals, featuring the iconic double-G monogram. In no time, the well-heeled went gaga over the bag’s classic GG pattern and rainbow chevron design. The collection threw a spotlight on how the decorative French-style handbag is a red-carpet staple accessory carried by socialites and celebrities since 1930s in Hollywood. 

Back home, the country’s fashion mavens Monica and Karishma Shah dropped a slew of minaudieres under their label Jade’s vegan accessory line Made For Love. These bags are not just an ode to the exquisite French accessory but also embody the idea of mindful luxury as they are vegan and PETA -approved. They are inspired by vintage coin purses.

Each of the pieces in the collection present a story with mystical Indian motifs—chakras, lotus flower, and meenakari designs, adorning the 18-karat gold-plated enamel bags. Their resplendent look gets elevated with a green malachite stone clasp and detachable gold chains, while some versions have silver plating. The bags are handcrafted by Rajasthan’s indigenous artisans and fares well with the label’s design philosophy to meld Indian craftsmanship with modern couture-worthy accessories that can be passed down through generations. 

Telling us about how vegan handbags sum up her idea of mindful luxury, Monica shares, “Luxury to me isn’t about excess but conscious living. Moreover, I harbour an undying love for vintage and this often organically translates into my body of work. Our new drop reflects not only a love for couture and craftsmanship but our care for the planet. I have always upheld conscious values, which have been the inspiration behind my innovative designs season after season. Our label has been committed to sustainability and  circular economy since its inception, so a collection like this one felt the most natural direction.”

This is not the first endeavour by Jade in responsible luxury. Previously, they have collaborated with silversmiths from Bengal, meenakari artists and metallurgists from the central parts of India to yield authentic craftsmanship, using vegan cruelty-free materials to create these high couture pieces. Since quiet luxury has become a buzzword these days, Monica weighs in on the trend, “The luxury that matters the most to me is one that’s mindful­—something made with great love and care for crafts, instills joy, kindness and mindfulness within the person who owns such an item.”

Rs 24,000 upwards. 

Available online.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp