Each piece, made in brass and plated with 18k gold, brings a fresh and lively spirit to any look
Each piece, made in brass and plated with 18k gold, brings a fresh and lively spirit to any look

Playful, stackable jewelry for the modern trendsetter

Modern in their simplicity, the latest trinkets by Isharya are standouts for daily wear.

I for Isharya, the new collection by jewellery brand Isharya, with its edgy tweaks, brings in the flirty and fabulous rings and bracelets you can ladder up. “We chose the name to emphasise on you, and your unique personality and style aesthetic,” says the Mumbai-based co-founder, Gauri Tandon. “All the pieces in the collection are stackable—you can easily mix and match to create your own signature jewellery.” Think playful layering in 132 lightweight pieces—there are slinky bracelets, petite lockets and enamelled rings.

Each piece, made in brass and plated with 18k gold, brings a fresh and lively spirit to any look. “We wanted this collection to be fun and dainty, yet innovate with our colour palette. The sorbet hues are a nod to the aughts and their candy-inspired DIY aesthetic.

A little nostalgia coupled with the #HackYourStack mantra is what ultimately packs this new line with the character,” shares Gauri.

The target audience for I For Isharya is 25- to 35-year-olds, whose style quotient strikes a balance between new trends and classic elegance. “The line reflects this generation’s unabashed authenticity, by playing around with proportions, scale and material,” the founder says.

The range incorporates four different aesthetics—the Romantic Girl, inspired by the idea of classic with a twist, featuring cool, trend-led motifs like hearts and lips; the Golden Girl, which snaps up the snazzy bold gold trend with Indian motifs such as fish, star, moon and hearts in a puffy silhouette; the Punk Girl that offers jewellery with spikes and cubic zirconia baguettes inspired by global trends like bows and classic twisted shapes; and the Pop Girl, featuring vibrant enamel work to instantly perk up your look.

It has been a style-savvy run for the brand since singer Miley Cyrus wore Isharya jewellery for her concert two decades ago. Since then, its Modern Maharani collection, crystal winkies in Bright Young Things, and eclectic designs from the Wild Things line have been an instant hit with celebrities, including Selena Gomez, Jennifer Lopez, Katrina Kaif, Deepika Padukone and Alia Bhatt. Up next? “Diving deeper to create an edgier extension of I for Isharya,” says Gauri.

Availability www. isharya.com

X
The New Indian Express
www.newindianexpress.com