Basking in moonlit glory
Sitting by her window, watching the luminescent full moon spread its silvery rays, 37-year-old Palak Devpura finds deep calm. From this tranquillity emerge some of her greatest inspirations, including her Jaipur-based jewellery brand Theaa’s new collection, In My Element.
“The full moon symbolises growth, transformation and balance—qualities that resonate with one’s journey of self-discovery. I’ve sought to incorporate the essence into my work, capturing the moon’s energy in every piece,”says Devpura who co-founded Theaa with Gurugram-based Anjali Sinha.
It all started with Chandrama, a neckpiece made of crushed natural diamonds. It’s an ode to the moon’s transitions; from nothingness to fullness. Cherished and Melodrama are two sets of earrings made of brass with handmade textures and designs uniquely carved out to represent different facets of the moon. “The Drama Drops made of moonstones, beautifully seep through the ears and dangle gracefully. Shanti is a necklace inspired by the serenity of the lunar body,” says Devpura, who is also the brand’s creative director.
As an extension of the foundational idea, several pieces in the new line take after forms of raw natural beauty. One such standout piece is the unisex ring. Its broad, textured surface is reminiscent of organic patterns found in our surroundings. There’s also the butterfly ring. “The handcuff with a reptile motif taps into the primal energy of earthy beauty,” says 34-year-old Sinha, also the merchandiser at the brand.
For the two of them, quality supercedes quantity. “We had decided that we were going to work spontaneously right from the beginning, even if that meant presenting fewer new offerings throughout the year. Creativity, for us, isn’t something that can be forced. It’s not about adhering to a schedule. Rather, it is an organic process that emerges from our experiences. Only when we feel like, do we sit down to develop an idea into a collection,” she says. They also don’t adhere to a mandate to create a fixed number of pieces for a collection.
The perfect day for both of them looks similar: a day of great sales both online and offline, but also a ton of interactions with customers. “There is a different level of satisfaction in meeting people who appreciate our work and provide genuine feedback. It magnifies the joy of creating jewellery,” says Sinha, who believes their best quality is their sense of curiosity. “We want to design pieces based on our interactions with people to understand what truly resonates with them. At the end of the day, we want to ensure our jewellery connects with them in the most meaningful ways,” she says. And when things don’t go as planned, which happens sometimes, they turn to the enduring energy of the moon for strength.
Availability: Theaa.co.in