Canvas of Life

Good design is not limited to what a product looks like. One has to go beyond form to appreciate and understand function. The purpose that it serves is what the audience is generally concerned with.

Published: 02nd March 2014 12:00 AM  |   Last Updated: 28th February 2014 09:48 AM   |  A+A-

27life.jpgI dream of painting, and then I paint my dream,” Van Gogh never ceases to inspire those searching for something on the canvas. Yet another inspired colourist in the world is Aarohi Singh. Only, she has turned the paintbrush onto objects of everyday use, like tables, chairs, plates and kettles, and the quintessentially Indian baltis, lotas and dabbas, all kitschy and colourful. Singh applies her oils, acrylics, watercolours, pastels on paper, canvas, metal, cardboard and wood. In her mind, a mundane object like a coffee table can be turned into an object of desire if it has a chess board or a snakes and ladder board illustrated on its surface. She began retailing her kitschy little somethings when she set up her label Art By Aarohi in 2008. “Design must have a story to tell and I like to tell my story in a multi-textual and nuanced language,” says the artist. Closest to her heart is her cutely titled Poonch Collection inspired by her fondness for stray dogs. She embosses her usual stuff with dog silhouettes. She confesses that the collection gave her sense of direction when she was rudderless; she donates 50 per cent of any profit made by it.


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