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Nilaya by Asian Paints introduces an exquisite range of exquisite wall coverings

Published: 05th April 2015 06:00 AM  |   Last Updated: 03rd April 2015 03:14 AM   |  A+A-

A wall covering does much more than just cover a wall—it brings the wall to life. Nilaya is a new offering from Asian Paints, a perfect blend of rich understanding of surfaces and the Indian aesthetic. It reveals a world of inspiration, where design, material and technique come together to create stunning surfaces. Nilaya’s range of signature surfaces—wallpapers, wall coverings, decals, borders and paintable wallpapers—is curated from the finest manufacturers around the world. 

While Nilaya views surfaces through a global lens, discovering the finest strands in a web of artistic cultures, its roots are firmly planted in India. The collection celebrates design in every form, whether it is hand-painted folk art, large format surface printing or delicate gold leaves woven into wallpaper.

The vast range of printing techniques employed by Nilaya products is an indication of the collection’s diversity—from 100-year- old surface presses to modern digital presses and from rotogravure to rotary screen printing.

The process of installation is just as important as the selection of the right colour or pattern. Asian Paints, with over 70 years of insights into surface materials, technology and consumer needs, knows what goes into making surfaces truly beautiful. These insights have led it to provide a range of installation tools and materials, as well as to invest in training wallpaper installers across all major cities of India. This ensures that you will always have access to a well-equipped Nilaya installer in your city.

Nilaya features over 2,600 handpicked patterns, presented across 34 pattern books, spread over a wide spectrum of colours and materials. These are currently categorised under broad groups of Wall Coverings, Designer Series, Paintables, Kids Series and Decals.  While the Wall Coverings include textures, finishes and acrylic print effects, the Designer Series allows you to choose from a wide range of materials that include jute, fabric, grasscloth and glass beads. 

For Spring Summer 2015, Nilaya showcased a collection titled Garden Museum. This collection of foliage embodies our memories—in its lingering beauty. The company is launching four new pattern books with over 150 new designs and colour ways.

Starting next year, Nilaya will also feature Indian designs that are manufactured in the best factories abroad. At the AP colour stores and colour idea stores, there are colour consultants who can help walk clients through the process. In a number of cities, the company also offers a “Colour Consultant at Home”, a service intended to make the process of shortlisting colours and wall coverings easy and enjoyable for the consumer.

Nilaya offers products across a wide range of price points. For residential consumers, the price starts at around `60 per sq feet.



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