What is the power of a single thread? The Ludhiana-based Shingora Textiles Limited can answer that one for you. The company has established itself as a maker of fine scarves, stoles, wraps and pocket squares, among other wearables, and has also established a community to uplift underprevileged children. The brand is now expanding the scope of goodness it can bring to the world by entering into the home décor space. “Being a manufacturing retail organisation, we have made and designed our products on our own. Today, people are looking for blankets that are relevant to them. The focus is on products that are usable and decorative,” says Amit Jain, president, Shingora Textiles Limited.
The new collection of decor goodies features throws and cushions. These are inspired by the Florentine gothic architecture. An effort has been made to revive the golden age of William Morris. A lot of medieval style tapestry motifs like wreaths, parrots and pomegranate are tessellated to create overall patterns in graphic 3D surfaces. A portion of the collection is dedicated to paisley, where the colour palette is rich plums, pinks and teals with the signature Shingora red to leave a watermark. Another rather dramatic catagory is inspired by floral and edgy prints. The fabrics used in making this collection vary from cotton, wools and chenille that are 100 per cent pure. The products are priced between Rs 2,995 and Rs 6,995. The collection is available on the e-commerce portal shop.shingora.net this season.