Don’t lose heart if you cannot make it to the London Olympics as a special bus would be coming to your city showcasing performances of the Indian Athletes participating in the Olympics.
The bus known as the ‘You Tube bus for Olympics’, an initiative of Google and You Tube will commence its journey from Gurgaon on July 26 and would touch about nine cities across the country.
“We have tried to cover the cities in which the athletes participating in the Olympics belong. This is an initiative to popularise viewership of the Olympic Games and gather more support for the athletes from their hometowns,” said Nikhil Rungta, Marketing head of Google India.The internet bus will go to cities like Gurgaon, Sonipat, Bhiwani, Hissar, Kurukshetra, Dera Bassi, Patiala, Faridkot and Jalandhar, and the journey will continue till August 14.
“The bus will offer an opportunity for people to watch their favourite players and learn more about the history of the Indian athletes,” Rungta added.
Now, for the first time, YouTube will be streaming the games.
Besides, YouTube has also launched a theme song on Olympics titled -‘Aap agar saath hai to Jeet bhi saath hai’ - to encourage youth to support the Indian athletes. “India is a country where all other games come after cricket. So in order to promote other games and encourage the Indian players, we took this initiative that will not only educate people but would also spark their interest in other sports,” said Lalitesh Katragadda, Country Head of India Products Google.
YouTube has partnered with the International Olympic Committee (IOC) to bring live coverage of the London Olympics to India and 63 other countries.