Congress Looks to Launch a National TV Channel to Reach Out to Masses

Published: 11th August 2015 08:56 PM  |   Last Updated: 11th August 2015 08:56 PM   |  A+A-


NEW DELHI: Noting that the party is "lagging behind" in its use of "new-age communication systems", Congress has said that it is seriously considering the idea of launching a national TV channel to reach out to the masses.   

Indications in this regard came from senior Congress leader and former Union Minister AK Antony, who said here this morning that discussions are on to convert 'Jaihind TV' to a national channel.   

Jaihind TV was promoted by the Kerala Pradesh Congress Committee some time back.            

Antony was speaking at the inauguration of the new office of Jaihind TV's national bureau here, the channel said in a release.

Acknowledging that the party is lagging behind when it comes to utilising the possibilities of new-age media, Antony underlined the need for effectively taking the Congress ideology to the masses through the medium of a TV channel.       

"Despite being the oldest democratic force, Congress is lagging behind in new-age communication systems and is not able to catch the limelight in comparison to other parties," he said.

"We are not able to counter false propaganda" at a time when people no longer cast their vote just by looking at a party's symbol.           

Kerala Congress has been successfully running Jaihind TV for the last eight years. The channel was launched in 2007 by Congress President Sonia Gandhi.   

Stay up to date on all the latest Nation news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp