STOCK MARKET BSE NSE

100-plus TV Channels Aired More Than 12 Minutes of Ads During Prime Time: TRAI

In several cases, these channels showed advertisements, both commercial and self-promotional, for more then 20 minutes per hour.

Published: 08th December 2015 11:57 PM  |   Last Updated: 08th December 2015 11:58 PM   |  A+A-

By PTI

NEW DELHI: Broadcasting sector regulator TRAI has found that over a hundred private TV channels have showed advertisements for longer than the hourly 12-minutes to which it wants the airing of these to be restricted during prime time.

In a report on the average hourly duration of ads during the peak hours between 7 PM and 10 PM for the period June 29 to September 27, 2015, TRAI said that on 27 pay news channels and 112 pay non-news channels, the airing of commercials exceeded 12 minutes.

In several cases, these channels showed advertisements, both commercial and self-promotional, for more then 20 minutes per hour.

TRAI said its report is based on the data submitted by the broadcasters. The regulator also added that as per information available with it, other channels were carrying less than 12 minutes of average duration per hour of advertisements.

TRAI had in 2013 come up with a regulation disallowing broadcasters from showing more than 12 minutes of ads in an hour. Broadcasters had later challenged the TRAI decision in Delhi High Court which, officials said, has asked the regulator to not take coercive action against the broadcasters till final orders.

However, the broadcasters have been asked to provide data on the duration of ads shown by them.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp