MATHURA: BJP today launched a cleanliness drive here as part of the Narendra Modi government's 'Swachh Bharat' campaign.
Ahead of the auspiscious Hindu month which begins from June 17, and during which lakhs of pilgrims are expected in the region linked with Lord Krishna, party secretary Shrikant Sharma held meetings with locals, urging them to take measures to keep the town clean.
BJP also issued an appeal to the Chief Minister Akhilesh Yadav-led state government, urging him to ensure round-the-clock supply of power and water besides mobile toilets to cater to pilgrims.
"We urged locals, shopkeepers and other stakeholders to take measures to keep the place clean. We also met people coming from outside. We hope pilgrims will have a better exprience this year," Sharma said.
The BJP team visited places like Braj, Gokul, 'Giriraj ji parikrama' which are associated with Krishna.