Prasad Exhorts Postal Department to Aggressively Market Its products

Union Communications and IT Minister Ravishankar Prasad today called on the postal department employees to aggressively market its products, including postal services, e-commerce, banking and insurance.

KOLKATA: Union Communications and IT Minister Ravishankar Prasad today called on the postal department employees to aggressively market its products, including postal services, e-commerce, banking and insurance.

Giving the example of the US Postal Services, Prasad said, "I want you to make a turnaround and aggressively market your products like e-commerce, banking and insurance apart from the core postal services." Assuring that he would stand by the postal department employees, the minister said "I assure you that there will be no job loss but you have to change with the times and strive to make the services the best in the country."

"We want the optimum use of the huge reach of Indian postal services," he said inaugurating the new building of the century-old Bhowanipore post office in the city. The minister said the postal department has made Rs 500 crore business in the last six months in e-commerce sector and the service would be actively pursued. Stating there are 1.5 lakh post offices in the country, Prasad said out of these 1.3 lakh are in the rural belt.

Rural post offices would double up as common service centres for providing other services in the areas of health, education and entertainment, he said. Modern gadgets would be provided to all postmasters to increase the reach of postal services and postal banking services, he added.

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