CHANDIGARH: Following in the footsteps of yoga guru Baba Ramdev, Dera Sacha Sauda chief Gurmeet Ram Rahim Singh launched the MSG range of food products, which he claims are organic and swadeshi.
Some 151 products were launched by him at his Dera. These included 41 varieties of grocery items, 14 of pulses, seven of rice and khichri, three of tea and five kinds of sugar, three types of salts, atta, desi ghee, spices, pickles, jams, honey, mineral water, noodles, besides many namkeens and snacks.
Singh said these food products have been launched to provide organic and healthy food to everyone. The abbreviation of “MSG” is “Mastana Ji”, “Satnam Ji” and “Gurmeet Ram Rahim Singh” — the three heads the Dera Sacha Sauda till date.
He said raw material for the products would be grown in the Dera itself and clarified, “We do not want to compete with anyone in the market.” The products have been launched both in the domestic as well as international market and around 150 MSG stores have already been opened. A company All-Trading International Private Limited has been formed for this.
“When I was in Maharashtra, I found farmers injecting chemicals into vegetables and using pesticides that are harmful to both man and animal. After that, they would harvest the crop the very next day. It was then I decided to provide organic food to the people,” said Singh, who has already acted in two movies MSG and MSG-1.