Amazon India, Dettol Join Hands to Launch Air Protect Masks

With years of strong heritage in product innovation and creating new categories in India, Dettol has been consistently ranked amongst most trusted brands.

Published: 21st March 2016 05:34 PM  |   Last Updated: 21st March 2016 05:34 PM   |  A+A-


NEW DELHI: With over 80 years of strong heritage in product innovation and creating new categories in the country, Dettol has been consistently ranked amongst the most trusted brands in the country.

It has further strengthened its legacy of product innovation and commitment towards improving the health and hygiene of consumers by launching a solution for the growing menace of air pollution.

A 2015 WHO report had revealed that 13 of the 20 most polluted cities in the world are in India. Particulate matter (or small airborne particles) is among the most detrimental of these pollutants. Studies link it with increased rates of chronic bronchitis, lung cancer and heart disease.

Available on Amazon, the air masks will also be available at all other leading Ecommerce websites.

The air protect mask is currently just been launched on Ecommerce and has been exclusively launched on Amazon for the first few days.

Talking about the launch, Arjun Purkayastha Marketing Director – Dettol, Developing Markets said, “Dettol has consistently worked towards solutions for improving the health and hygiene of our consumers. The risk from air pollution is very real and getting worse by the day.”

“While we all work towards a longer term goal of reducing pollution, it is also important to protect ourselves from its adverse impact on a daily basis,” added Arjun.

"We are very excited to bring this quality product to our customers across India and provide them an easy and convenient access to the Dettol Air Mask. Customers today are very health conscious and we are witnessing an increase in demand for such products on our Health and Personal Care store,” said Director Category Management - FMCG, Amazon India, Saurabh Srivastava.

“Our exclusive partnership with Dettol is in line with our aim to enable customers to find, discover and buy anything that they wish to buy online on our platform," added Saurabh.

The all new Dettol Air Mask protects from PM 2.5, bacteria, dust and even pollen. It is mean for daily use when there is haze, dust or pollution. It comes with 2 replaceable filters for added protection with four layers of protection, two filters provided, adjustable ear loops for a comfortable fit, which are specially designed with zip lock carry bag.


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