STOCK MARKET BSE NSE

Gurugram-based SyncMedia acquires Adorithm for $1 million

SyncMedia counts HUL, Vivo, Apple, H&M, Philips, Pizza Hut, Maruti, Ford, Pepsi, Lufthansa, Ultratech, Samsung, Mankind, and 3M among its growing list of clients.

Published: 15th June 2020 07:59 PM  |   Last Updated: 15th June 2020 07:59 PM   |  A+A-

handshake

For representational purposes

By IANS

NEW DELHI: Gurugram-headquartered SyncMedia on Monday announced the acquisition of media-tech company Adorithm for $1 million.

As part of the acquisition, SyncMedia, which enables marketers to accurately measure media performance and optimise it across linear and digital video, would absorb the Adorithm team, its product as well as its intellectual property/intellectual rights.

Co-founded in 2019 by Prakhar Gupta, Amit Duggal and Shashank Pathak, Adorithm uses modern day Artificial Intelligence (AI)/Machine Learning (ML) algorithms to help brand marketers, agencies and start-ups drive better performance of their media spends.

Adorithm is also based in Gurugram.

SyncMedia counts HUL, Vivo, Apple, H&M, Philips, Pizza Hut, Maruti, Ford, Pepsi, Lufthansa, Ultratech, Samsung, Mankind, and 3M among its growing list of clients.

"With this acquisition, we will be able to cater to our customers with deep insights backed by enhanced AI/ ML expertise," Anubhav Sharma, Founder and CEO, SyncMedia, said in a statement.

"Our solution provides sophisticated cause-and-effect analytics revealing the optimisation opportunities for brands, media agencies and broadcasters. We are aiming around 100 per cent growth in revenues with our increased focus on digital-first companies."

Incepted in 2017 by Sharma, SyncMedia has been delivering analytics to its customers through data-driven technology, thereby helping them in better media planning and delivery in a cost-efficient manner.

Stay up to date on all the latest Nation news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp