ICAR launches mobile app to promote ornamental fish trade

The App named “RangeenMachhli” provides multilingual, reliable, and comprehensive information on ornamental fish care, breeding, and maintenance.
Union Minister for Fisheries, Animal Husbandry and Dairying, Shri Rajiv Ranjan Singh Alias Lalan Singh, today launched the "Rangeen Machhli" mobile app at ICAR
Union Minister for Fisheries, Animal Husbandry and Dairying, Shri Rajiv Ranjan Singh Alias Lalan Singh, today launched the "Rangeen Machhli" mobile app at ICARPhoto | Ministry of Fisheries, Animal Husbandry & Dairying
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NEW DELHI: The Government has developed ornamental fish applications to promote ornamental fish trade and support hobbyists, farmers, and professionals. India lagged far behind in global ornamental fish trade and this initiative would help the country to gain a respectable place in the global market.

The App named “RangeenMachhli” provides multilingual, reliable, and comprehensive information on ornamental fish care, breeding, and maintenance.

The Union Minister of Fisheries, Animal Husbandry and Dairying Rajiv Ranjan Singh alias Lalan Singh has informed the Rajya Sabha that the app caters to a broad audience by offering content in eight Indian languages.

“RangeenMachhli App will promote the ornamental fish trade and encourage informed fish-keeping practices while fostering a sense of community among enthusiasts and professionals,” said Singh.

According to ICAR-Central Institute of Freshwater Aquaculture, India’s share of global ornamental fish export is a mere 0.4% with a value of USD 1.4 million, and globally ranked 31st in exporting countries. Singapore ranked first in exporting ornamental fishing whereas the European Union has the largest market for ornamental fish.

Most of the Indian ornamental fish are reared and supplied from Kerala, Tamil Nadu and West Bengal. About 90% of native species (85% are from northeast India) are collected and reared to meet export demand.

According to a report around 200 species are bred in India and 90% of exports go from Kolkata followed by 8% from Mumbai and 2% from Chennai.

The government said that Indian fishes are in great demand in the international market because of large varieties of freshwater and marine fishes which come from high biodiversity regions.

India has 374 indigenous freshwater fish species belonging to high biodiversity areas out of a total 700 species. It also has more than 300 exotic marine fish species. Out of total trade, more than 80% trade from Freshwater; 20% from brackish & marine water.

Singh said that ICAR is promoting local businesses fostering economic growth in the ornamental fish industry by creating better visibility and opportunities for shop owners.

“ICAR ensures that users can access authentic and reliable aquarium products and services, reducing dependency on unverified sources,” said Singh.

Pointers:

1. RangeenMachhli App launched by ICAR which provides content related to eight Indian languages.

2. The App will provide comprehensive information related to care breeding, and maintenance of ornamental fish.

3. India is currently ranked 31st in global export of ornamental fish.

4. The App will promote breeding and rearing of diverse stock of ornamental fishes to hobbyists, farmers and traders.

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