NEW DELHI: Prime Minister Narendra Modi will launch a fortnight-long nationwide campaign, Sewa Pakhwada, on September 17, which also marks his birthday. The campaign will run till October 2 and focus on two central themes — Swadeshi and Aatmanirbhar Bharat.
The programme will begin in Dhar, Madhya Pradesh, where Modi will launch the Swasth Nari Sashakt Parivar initiative in conjunction with the 8th National Nutrition Month. Over one lakh health camps for women and children are planned across the country. The BJP will also hold blood donation drives, health check-ups, and intellectual conferences in districts and states during the fortnight.
The PM will also introduce the Pradhan Mantri Matru Vandana Yojana, the Suman Sakhi Chatbot for maternal health, and the Adi Karmyogi Abhiyan to highlight tribal pride. He will also inaugurate the PM MITRA Park in Dhar.
The campaign will mark the birth anniversaries of Deen Dayal Upadhyay on September 25, as well as those of Mahatma Gandhi and Lal Bahadur Shastri on October 2. A nationwide Khadi purchasing drive has been planned for the final day. Swadeshi fairs, exhibitions, and events under the ‘vocal for local’ banner will also take place.
The BJP’s youth wing will organise Modi Vikas Marathon in more than 75 cities on September 21, along with drawing competitions on ‘Viksit Bharat’, tree-planting initiatives, cleanliness drives, and medical camps. For the first time, the party will hold interactive sessions with intellectuals in every district and meet prominent figures in state capitals. Home Minister Amit Shah will launch initiatives in Delhi. States will feature special programmes.