STOCK MARKET BSE NSE

Dow link to Indian hockey

US chemical major provides assistance to company that has supplied synthetic turf for 2010 Commonwealth Games, hockey World Cup, Olympic qualifiers.

Published: 01st July 2012 09:50 AM  |   Last Updated: 01st July 2012 09:50 AM   |  A+A-

INDIAN-HOCKEY

In London, ‘Drop Dow Now’ protestors rec­e­n­t­ly staged a “die-in” at the Ol­ympic Countdown Clock at  Trafalgar Square. In Ind­ia, the protest has intensified with survivors of the Bhopal Gas tragedy planning to organise the ‘Bhopal Ol­ympics’ to coincide with the Games in Lond­on.

Paradoxically, Dow Chemi­cals’ association with Indian hockey is firmly rooted; so mu­ch so that without its inv­olvement the 2010 Commo­n­wealth Games, Hockey Wo­r­ld Cup and Olympic Qualif­i­ers at the Major Dhyanchand Stadium in Delhi wouldn’t ha­­­­ve been po­­­ssible. For, the Poligras turf used for these ev­ents contains hig­h-pe­rfo­r­m­ance polyethylene resins (DOWLEX PE), dev­e­l­o­ped and supplied exclusi­vely by Dow Chemicals’ perf­ormance plastic division, to produce so­ft, tear resistant grass yarn. The same materi­al was used for the new turf at the Riverb­ank Arena, only the colour was different. Even the latest blue-pink turf laid at the Lu­d­hiana University in April co­ntains this compon­ent.

In fa­ct, Dow has an end­u­ring association with Federation of International Ho­ckey. Last year, they develo­ped the “functionalised” po­lyethylene resin that provides significant improvements in tuft lock. The long-term durability in turn helps keep re­fu­rbis­h­ment costs down for users of artificial turf.

They are made from sustainable materials without having to comprom­ise on performan­ce. Moreo­v­er, they have also wo­rked to­gether for developing a wa­ter-free sy­nthetic turf.

The IOC receives £60million a year fr­om Dow and the London Olympics Organisi­ng Committee also receives sponsorship benefits from the company.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp