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AIFF targets youth connect

Published: 28th September 2016 06:26 AM  |   Last Updated: 28th September 2016 06:26 AM   |  A+A-

CHENNAI: There has been an effort of late to change the profile of Indian football. In keeping with this, the All India Football Federation unveiled its new logo in Goa on Tuesday. Conceptualised by noted designing agency Elephant, it attempts to reflect the makeover the 79-year-old body is trying to achieve.

AIFF targets.JPG“We have taken many steps forward in terms of transparency, accountancy, grassroots development and new leagues. The new look reflects these changes. We needed a fresh look that represented the colours of our country and symbolised the bold new direction for Indian football. The old one didn’t represent India’s colours in any way,” the AIFF secretary Kushal Das told Express.

The new logo has colours of the national flag, unlike the old one. “We went through a comprehensive process where the design team interacted with the AIFF leadership, officials, former and current players and fans to get a sense of what they wanted the new logo to represent. Key words that emerged from it were Indian, Youthful, Inclusive and Vibrant. It’ll  definitely appeal to a younger audience,” added the official.

Other than working for reputed products and brands, Elephant has been associated with sports events like the IPL, ISL and Commonwealth Youth Games. The logo for next year’s U-17 World Cup was also unveiled in Goa on Tuesday.

 sports@newindianexpress.com

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