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Star India signs as official partner of IPL 6

Published: 29th March 2013 11:42 AM  |   Last Updated: 29th March 2013 11:42 AM   |  A+A-

By PTI

Star India is the latest brand to come on board as an official partner of the sixth season of the Indian Premier League.

"We are happy to be associated with the IPL primarily to drive our flagship channel, Star Plus. We saw a great opportunity to use this platform to communicate our brand

promise of 'Rishta Wahi, Soch Nayi'. The power of Star's platform is unique and we are keen to leverage this to support BCCI's efforts to increase the reach and popularity of IPL," Star India CEO Uday Shankar said.

The IPL already has Pepsi, Vodafone and Yes Bank as official partners.

Speaking on the association IPL Chairman Rajeev Shukla said, "Since its inception in 2008, the tournament has provided a platform to organisations, which are as passionate

about achieving and maintaining standards of excellence, as the IPL itself, to showcase themselves. STAR India belongs to this elite fraternity. We look forward to a fruitful

association with them."

The IPL season six begins on April 3 with defending champions Kolkata Knight Riders taking on Delhi Daredevils at the Eden Gardens.



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