STOCK MARKET BSE NSE

IPL 2019 final brings record-breaking viewership for Hotstar

By the end of the seven-week tournament, the OTT platform also witnessed a 74 per cent increase in watch-time as compared to last year.

Published: 14th May 2019 01:29 PM  |   Last Updated: 14th May 2019 01:29 PM   |  A+A-

IPL Trophy. |Twitter@BCCI

By IANS

MUMBAI: OTT platform Hotstar broke global records by registering 18.6 million concurrent viewers in the VIVO Indian Premier League (IPL) 2019 final.

The final match between Mumbai Indians and Chennai Super Kings that took place on Sunday saw the streaming platform soar past its earlier record of 12.7 million concurrent users, achieved during an earlier game in the same tournament, according to a statement.

With the 12th edition of the VIVO IPL, Hotstar aimed to reach 300 million unique visitors, and by the end of the tournament, Hotstar had not only recorded in excess of 300 million users but also witnessed a 74 per cent increase in watch-time as compared to last year.

Varun Narang, Chief Product Officer, Hotstar, said: "We have an innate belief in delivering a game-changing viewing experience to our consumers through ideas that challenge the status quo.

"With technology as our backbone and our all-round expertise in driving scale, we are confident we will continue to break global records and set new benchmarks with each passing year."

The IPL began on March 23. The seven-week tournament was stream streamed live in eight languages on the platform, which is now gearing up for the upcoming ICC Cricket World Cup.

For the IPL, Hotstar had rolled out a campaign #KoiYaarNahiFar, a social cricket-watching experience to bring people together irrespective of their location, enabling them to watch the matches together while simultaneously participating against each other in the 'Watch N Play' game.

As many as 64.4 million users who engaged on the platform's 'Watch N Play' social feature. These users answered 1.2 billion 'Watch N Play' game questions, and sent over 5.9 billion emojis and 43.5 million comments.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp