VIJAYAWADA: All arrangements are in place for the fourth edition of the Janmabhoomi Maa Vooru programme, scheduled to commence on Monday and continue till January 11. Chief Minister N Chandrababu Naidu will formally launch the campaign from Tadakanapalle in Kalluru mandal, Kurnool district.
Samaja Vikasam, Kutumba Vikasam, Digital Financial Literacy for cashless transactions, fostering happiness and innovation through literacy and cultural programmes and asset distribution and award presentation are the thrust areas identified for the campaign. The State government has taken up the saturation approach under the Samaja Vikasam by giving assurance to provide 10 types of basic facilities in each village.
These include - access to quality education for all, health security, agriculture and allied development, industrial development, service sector development, 24 X 7 power supply, roads and infrastructure development, information and technology, citizen services, and inclusive development. Similarly, it has adopted the same approach under the Kutumba Vikasam by giving assurance to each family on 15 types of social and economic securities. These include social security, nutrition security, insurance, electricity security, health security, gas security (Deepam), water security, housing, sanitation, education, fodder, employment, information (FiberNet), individual security, and livelihood (Income Security) for all.
Demonetisation and stress on digital payments have prompted the government to make digital financial literacy for cashless transactions one of the thrust areas in the latest edition of Janmabhoomi. Measures will be initiated to ensure everyone has an active bank account with access to various platforms to make digital transactions using mobile-app based wallets, RuPay cards, Aadhaar-enabled Payment System, Net Banking, and debit and credit cards. The objective is to have 100 per cent financial inclusion, particularly in digital financial transactions.
Fostering happiness and innovation through literacy and cultural programmes is also among the thrust areas and under it, local talent will be tapped and promoted through cultural programmes such as rangoli, Kuchipudi and other forms of dance, music (songs, bhajans and other musical performances), skits, sports and games with emphasis on traditional and rural sports, food festivals and local art forms like Harikatha.
Assets including social welfare pensions, SC/ST assets, Chandranna Bima, new ration cards etc. will be distributed during the Janmabhoomi Maa Vooru campaign. Officials from MPDO level to principal secretary cadre are being involved in the campaign and an action plan like past three editions has been drawn up to achieve the objectives of the campaign. The Chief Minister will be monitoring the campaign and visiting different places in different district to attend Janmabhoomi Maa Vooru programme.