KOCHI: The Dubai Festivals and Retail Establishment (DFRE), an agency under the Department of Tourism and Commerce Marketing (DTCM) of Dubai, has decided to expand its ‘DSS Apprenticeship Program’ to an international audience including India, as part of Dubai Summer Surprises (DSS).
The 10th milestone year of the longest running destination-marketing internship programme will have participants from India, Russia and China, apart from regional markets like Iraq, Jordan, KSA, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Sudan, Syria, Tunisia, Bahrain, Egypt and the UAE.
Over 100 universities from 19 markets have been invited to nominate their top students to participate in the landmark edition of the programme.
Organised with the support of The Emirates Academy of Hospitality Management (EAHM), the internship programme will be held from August 3 to 16.
The prize for the winners will be all-expense-paid trips to Dubai and a two-week stay at EAHM.
DFRE chief executive officer Laila Mohammed Suhail said that during the internship programme, the students would be invited to attend various workshops and key DSS events as well as to explore the city’s world-class signature attractions, including Burj Khalifa,
Ski Dubai and Wild Wadi.