THIRUVANANTHAPURAM: Even before the hype and hoopla around an IT startup getting acquired by a US company has settled, another startup based in Thiruvananthapuram, LeadFerry Technologies, is hogging international limelight two weeks into the successfully launch of their second product. LeadFerry Content Analytics is a web-based software that tracks performance of content in a website and helps businesses to target their advertisement. According to its CEO, Adarsh Thampy, 120 companies have shown interest in the product. “Two big firms from the US, one a Fortune 400 company with a monthly marketing budget of $100 million and another a successful startup has evinced interest to acquire our company,” says Adarsh.
But the startup is no mood to sell the product immediately and is looking for more seed fund to scale up its operations to gain more traction. He started the venture with his partner Vimal Aravindashan, who acts as the chief technology officer of the company, a year ago. Their startup was incubated at Technopark in Thiruvananthapuram under the Startup Mission, in January this year. Both have worked in startup firms after graduating in Computer Science from Kerala University.