Good demand for top-end luxury cars in Kerala, says Mercedes India CEO

He added that Mercedes-Benz has been registering robust growth in the state in the last few years.

Published: 03rd February 2023 08:07 AM  |   Last Updated: 03rd February 2023 08:07 AM   |  A+A-

Mercedes-Benz EQS 580 4Matic

Mercedes-Benz EQS 580 4Matic. Image used for representational purpose

By Express News Service

KOCHI: Heading the Indian operations of German automaker Mercedes-Benz is not a small achievement.
Santosh Iyer, the managing director and CEO of Mercedes-Benz, India, is the first  Indian to hold the post in the company’s 26 years of operations in India.

Originally from Thrissur, Santosh grew up in Pune. He said that it’s a matter of honour, pride,  and joy to head the operations of the company in India.

“I left Kerala at a very young age and my family was based out of Pune. I  did my studies in Pune. But I still cherish being a Keralite. I have spent close to 14 years with Mercedes-Benz and it’s a really big privilege to lead the team,” Santosh Iyer said in an interaction with  TNIE   in Kochi on Thursday.

He added that Mercedes-Benz has been registering robust growth in the state in the last few years. Kerala registered a growth of 59% last year when compared to 41% for India.

“Kerala has bounced back from Covid-induced slowdown. We are looking forward to a double-digit growth in the state’s market where the demand for our top-end luxury cars priced above Rs 1 crore is growing rapidly,” he said adding that the company is on the cusp of a big change in terms of launching electric cars and sustainability.

“There is no better time to take up the challenge and drive the company towards the future. We see a lot of repeat purchases in  Kerala because people have trust in our customer service. We are getting a lot of new younger customers aged below 40 in the state. We sell a significant number of GLE  and GLS models here. We have sold over 10,000 Mercedes-Benz cars in Kerala and on average the state contributes 5% to 6% of total sales in India,” Santosh added.

According to him, Mercedes-Benz has decided to set up one of the world-class 50,000 sq ft Mercedes-Benz Coastal  Star ‘MAR20X Experience Center’ in Kochi considering the growing demand for its top-end luxury cars in the state.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp