Google for women entrepreneurs

There is immense scope for women to become entrepreneurs... all they need is an opportunity, said Arti Ahuja, Commissioner of Women and Child Department. Addressing women entrepreneurs at a recent event by the Google Business Group, Bhubaneswar, (GBG-Bhubaneswar), Ahuja said there are many women who have excelled in their chosen fields. ‘’Women should use the right opportunity to make a difference,’’ she said while speaking about the various schemes introduced by the Government of Odisha for welfare of women.

On the occasion, Founder-Director of Ortel Communication Jagi Mangat Panda shared her success story and the start-up problems she had to overcome using technology. ‘’Web technologies like Google can help women entrepreneurs increase their productivity, both professionally and personally,’’ she said.

Odisha is home to many women who have turned out to be successful entrepreneurs in the last few years, dealing with commodities starting from ‘Arisha Pitha’ to cosmetics.

The GBG-Bhubaneswar, a community of business professionals sharing knowledge about Google web technologies for business success, was launched in Bhubaneswar two weeks back. As a part of its various initiatives, GBG-Bhubaneswar has also launched its Women Entrepreneurs on the Web (WeOW) initiative to help women entrepreneurs connect, grow their online presence and utilise Google products to launch and scale their businesses.

Ananda Mishra, GBG-Bhubaneswar, said Google technologies will help the women entrepreneurs in getting them potential customers for their businesses sitting at home. ‘’We are here to change their vision of how business operates. GBG-Bhubaneswar will continue to organise free events, workshops, discussions. The focus is how the internet can empower women, how these entrepreneurs can sell online, and how they can connect with the customers. So, there is education, training and creating a community where they can support each other,’’ he said.

Among others, Sruti Mohapatra, founder of Swabhimaan and Rashmi Sahoo of Ruchi Spices also spoke.