You have to give it to Pardeep Singh Bahra, the fashion blogger from London, for making turbans a style statement. Launched in March, his blog, Singh Street Style, created a buzz courtesy articles in The Guardian, New York Daily News and Vogue. Besides focussing on the style statements of men in turbans, Bahra wanted to highlight the individuality of each Sikh. Being a fashion enthusiast, he started off by posting pictures of himself in a personal blog and after following numerous other fashion blogs, realised that there weren’t any dedicated for Sikhs. “I got heavily interested in fashion when I started university, as I studied in the heart of London, where the fashion culture is strong,” he explains.
Born and brought up in England, fashion had always been a part of his life. He profiles stylish Punjabi men living in London and captures it by going up to them on the street or by following up on requests via e-mail. From tailored jackets to camouflage prints, they can all be found on his blog. You can also get fashion tips on his Twitter account (@ SinghStStyle). “Fashion and style is based more on individuality,” believes the blogger who keeps it simple, wears what he likes and has no particular style quotient. His tip? “Play it safe at first, see what outfits suit your body type, height, etc, by reading up on fashion websites/blogs.” He plays around with the British fashion sense by giving it an Indian touch. While the blogger, who is also a professional photographer, has plans for the future, for now he just wants Sikhs to be a success in the fashion world. “We are more than just a fashion blog. We are a family,” he concludes.