Young at heart and art

Author of four widely read management and entrepreneurship books Rashmi Bansal has dabbled in multiple roles of a public speaker and an expert in matters relating to the youth. She sheds some light on her books, how the youth reacts to public lectures and her journey has been so far

Published: 23rd August 2013 11:47 AM  |   Last Updated: 23rd August 2013 11:47 AM   |  A+A-


It is well known that Rashmi Bansal gels well  with the youth. In a recent tweet, she mentioned that one of the reasons she likes  to attend college events is the opportunity to bring about a positive change in someone’s life. Every time she interacts with the public, most of the questions invariably veer towards entrepreneurship and how an amateur can work on a new venture.

And one of the most common advice she gives is that entrepreneurship needs patience. ‘’The present youth wants everything at a very fast rate. But setting up a business is a challenge which needs time and patience,’’ she says.

Her latest book - Follow Every Rainbow - focuses on how women entrepreneurs who have to deal with multiple situations while starting a new venture. ‘‘One of the most common issues a woman entrepreneur faces is the dual responsibility of raising a family and handling business simultaneously.’’ And she highlights such issues through the book.

Author by chance, Bansal’s first book - Stay Hungry Stay Foolish - was in fact a project under Centre for  Innovation Incubation and Entrepreneurship (CIIE) while she was pursuing MBA in Indian Institute of  Management - Ahmedabad (IIMA). The book, which has sold more than four lakh copies till date, was a  collection of 25 short stories about the budding entrepreneurs and their struggle in setting up their ventures.

Bansal says her book - Poor Little Rich Slum - was one of the most enriching experiences for her, as most of the research for the book was done in the slums of Dharavi, Mumbai. ‘’Interacting with the people of those areas and  witnessing their resilient nature was a learning experience,’’ she said.

Apart from entrepreneurship and management related genre, Bansal wants to experiment with  television serial scripting. ‘’My readers identify and relate to me through my writing and what my content is. Changing a  genre is not something that I am thinking of at the moment,’’ she said.

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