SIVAGANGA: The district administration is banking on the pervasiveness of social media and the popularity of selfies to attract more people to the polling booths. Into an overdrive to ensure 100 per cent polling, the officials have announced prizes for the best selfie.
In case you are wondering what the eligibility criteria is, here’s the deal: Visit your respective booth before the polling; take a selfie with the booth in background; and post it on a social media account maintained by the district administration. Though the prizes are nothing flashy, but you might well end up as the face of further campaigns.
While any person can participate in the ‘Selfie Contest’, the target audience is a large chunk of expatriate voters, especially in Karaikudi, where the chances of their returning to exercise their franchise is minimal.
Speaking to Express, Alby John, Devakottai sub collector, said, “Those visiting the booths and taking the selfie can share the photos on the social media pages maintained by the district administration on Facebook, Twitter, WhatsApp etc. They can also mail the photos to firstname.lastname@example.org.”
To the prizes then. The winners will get a cap or a shirt. But more than the trinkets, its the chance of becoming the face of subsequent campaigns that could prove to be the decisive factor.