CHENNAI: The Great Lakes Institute of Management has awarded six research teams, grants worth Rs 5.25 lakhs in total, at the 12th NASMEI International Marketing Conference, according to a statement issued by the Institute, on Monday.
The 12th edition of Great Lakes NASMEI (North American Society for Marketing Education in India) International Marketing Conference, organized by the Kotler-Srinivasan Center for Research in Marketing, which was held recently, focused on emerging challenges in marketing strategy.
Delivering the welcome address, Bala V Balachandran, Founder, Dean and Chairman, Great Lakes
Institute of Management, said, “We are working towards starting a new doctoral program, similar to the US model here, to encourage research in B Schools.”