VILLUPURAM: In a bid to encourage maximum participation in the upcoming Lok Sabha elections, the Villupuram district administration has spearheaded innovative campaigns over the past month. From underwater demonstrations to artistic expressions, various initiatives have been undertaken to underscore the importance of voting.
The most interesting one among these activities was when the professional swimmers in Marakkanam presented a ballot sheet and poll box underwater, symbolizing the depth of commitment to democratic participation. Similarly, members of the transgender community congregated to adorn their hands with mehendi displaying the message '100% vote', exemplifying unity and inclusivity in the electoral process.
Meanwhile, in Vanur, a captivating sand art depicting the Indian map was crafted, serving as a poignant reminder of the nation's diversity and the collective responsibility of citizens towards shaping its future through the ballot box.
Apart from this, posters with catchy graphic art and slogans were displayed across the town as well as through social media pages. A selfie spot with a green hut was installed at the Collectorate to spread the message - every voter counts.
Speaking to TNIE about the initiative, additional collector (development) Srutanjay Narayanan said, "These creative endeavours by the district administration and local communities are aimed to underscore the significance of every vote and inspire citizens to exercise their democratic right diligently. We also have many first-time and young voters in our district who we want to keep in the loop during the election season."