TIRUCHY: With lakhs of party workers expected to gather in Tiruchy for the DMK’s 12th state conference on Monday, the party is preparing for a parallel show of strength online. The DMK has set up a dedicated IT wing ‘war room’ at the conference venue to coordinate large-scale digital outreach, aiming at hitting one million engagements during the event.
Around 500 IT wing members from across Tamil Nadu will operate from the facility located behind the main stage in Siruganur, livestreaming speeches, pushing short video clips and updates across multiple social media platforms in real time.
Party sources said that the effort is aimed at amplifying the conference online and ensuring coordinated social media engagement through hundreds of district-level party handles and supporter networks. Influencers and party volunteers across districts are also expected to stream and share content simultaneously, in a bid to maximise online reach.
“Political communication today moves quickly in the digital space. The war room allows us to ensure that information from the conference reaches people instantly,” said A K Arun, Tiruchy zone in-charge of the DMK IT wing, adding that members deployed at the venue have been trained to handle both technical and content responsibilities. Internet connectivity at the venue has been strengthened, with two new mobile towers, along with dedicated lines to support uninterrupted livestreaming and uploads during the conference.
With the party claiming that nearly 10 lakh cadre may participate, organisers have also put in place elaborate logistical arrangements to manage the crowds. A QR-code parking system has been introduced, allowing cadre to navigate to designated parking areas to ease congestion around the venue.
A separate help desk and call centre has also been set up in Thillai Nagar to respond to queries related to the conference, said A Govindaswamy, Tiruchy West Assembly coordinator.