STOCK MARKET BSE NSE

An Ode to Old Times and Treats

Out of 15 people standing inside Wenger’s, 10 either have paneer rolls or chicken or vegetarian patties in hand.

Published: 05th July 2015 06:00 AM  |   Last Updated: 05th July 2015 09:39 AM   |  A+A-

Out of approximately 15 people standing inside the city’s oldest bakery and confectionery store, Wenger’s, 10 either have paneer rolls or chicken or vegetarian patties in hand. It’s 72-year-old manager, Charanjeet Singh, who’s been working here since 1965, looks up at us and gives us a knowing smile and says in the most soft but persuasive tone, “You’d be making the right decision if you choose from one of these signature items. They’ve been on our counters for decades now, and the first batch often finishes within in the first couple of hours.”

Charanjeet Singh.jpgWhat started out as the first bakery to offer margarine, Swiss chocolates and French breads for the residents of the Imperial capital has now gone on to offer all kinds of cookies, chocolates, quiches, sandwiches and more, that’s more favourable to the city palette. “There are few restaurants that have stood for so long. In fact, since it was designed in 1926 by a British architect, it’s undergone many changes; for one, it’s been reduced in size. But, that didn’t really affect its popularity. The long lines you see at the counter everyday is testimony to our strong brand identity,” says Singh with a smile.

He’s clearly a loyalist. After all, it’s rare to find a manager who’ll stick on for so long. The trust and responsibility Atul Tandon, the bakery’s current owner, has entrusted upon him, makes him beam but only in spurts. Singh is aware of the weight that’s been bestowed upon his ageing shoulders and he doesn’t want to let his confidence get to his head. So, every morning, he gets to work at 11.30 am and leaves only after eight once the last customer has left. “I see  this place every single day. I notice how much people love it. It makes me realise that we cannot falter at any step, and that I make sure by regular quality checks,” he says.

The signatures will continue to be bestsellers, even though there is delicious diversity in terms of snacks and drinks, according to Singh. It may not be so much about the perfection of flavours of these dishes as it may be about the association patrons have with the place and its offerings. It’s years of savouring and coming back for that consistency. No wonder then that Wenger’s remains one of the few restaurants that has seen the rise and fall of the British reign and still continue to tell their sweet story of sucess. It deserves attentive ears.


Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

IPL_2020
flipboard facebook twitter whatsapp