BJP Unleashes billboard blitzkreig on UP skyline

The BJP is ready with a publicity blitz to occupy the Uttar Pradesh skyline with 3,500 billboards ahead of its poll campaign.

Published: 01st January 2017 12:04 AM  |   Last Updated: 01st January 2017 11:13 AM   |  A+A-

NEW DELHI: The BJP is ready with a publicity blitz to occupy the Uttar Pradesh skyline with 3,500 billboards ahead of its poll campaign. However, the faces on them will be just a few.

Apart from the visage of Prime Minister Narendra Modi, party chief Amit Shah, Union ministers Rajnath Singh, Kalraj Mishra and Uma Bharti and state unit president Keshav Prasad Maurya find space on the hoardings. The aim is to attract Brahmin, Thakur and OBC voters. “Though over a dozen Union ministers are from UP, only those with a strong hold in the state will be highlighted,” said a senior party leader.

Upper castes form 19-24 per cent of UP’s voters. Brahmins alone comprise 13 per cent. “Rajnath Singh and Kalraj Mishra will target Thakur and Brahmin votes. Maurya and Uma Bharti are strong OBC faces,” added the leader.

The backward castes’ vote share is over 23 per cent. “Bharti is also known as as a hardcore Hindutva leader,” added the leader, hinting that caste and religion will play a crucial role in the vote drive.

For publicity, the BJP has for divided UP into four parts—Eastern and Western UP, central and Bundelkhand regions, with the maximum billboards in the first two. Western UP, including Lucknow, gets top billing with over 1,700 hoardings. The East gets 1,400 massive ones. Central UP will have around 300 and the Bundelkhand area just 170.

“In western UP, our focus is on the dominant Jat farming community. The eastern part, which includes the PM’s constituency Varanasi, is also important . Modi has visited several places including Kushinagar, Ballia and Ghazipur for rallies and launching projects,” added the leader.

Stay up to date on all the latest The Sunday Standard news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp