BJP plans social media blitz in influencers’ meet in Delhi

The event is anticipated to be graced by several senior BJP leaders, similar to past pre-election gatherings, including one preceding the 2019 Lok Sabha polls
BJP Flag used for representational purposes.
BJP Flag used for representational purposes.Photo| PTI

NEW DELHI : The Delhi unit of BJP is planning to bolster its voter outreach via social media by holding a large-scale influencers’ meet. Virendra Sachdeva, the chief of BJP’s Delhi unit, emphasized the significance of social media as a powerful communication tool, noting the vast user base on platforms like X, Facebook, and WhatsApp. The meet, expected to draw around 1,000 influencers from diverse fields.

“The influencers’ meet will help us bring those supporting us together for coordinated, organised publicity and campaigning on different social media platforms,” Sachdeva said.

The event is anticipated to be graced by several senior BJP leaders, similar to past pre-election gatherings, including one preceding the 2019 Lok Sabha polls. The party has also announced that it will launch a series of cultural programs in the capital starting from May 1. This will include street plays, flash mobs poetry recitals and puppet shows.

Delhi polling, scheduled for May 25, will see all seven Lok Sabha seats contested. The BJP secured victories in all seven seats in both the 2014 and 2019 elections. In contrast, the opposition INDIA bloc, comprising AAP and Congress, has joined forces for the Delhi elections this time. The Congress has nominated candidates for the North East Delhi, North West Delhi, and Chandni Chowk seats, while AAP is contesting in East Delhi, West Delhi, South Delhi, and New Delhi constituencies.

Notably, the BJP has opted to retain only Manoj Tiwari, the two-time incumbent, for the North East Delhi seat, introducing new candidates for the remaining six constituencies.

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