Taneira, the youngest brand from Titan, marked its national launch with the opening of its flagship store in South Extension, New Delhi early this week. Filmstar Kangana Ranaut, donning an exquisitely crafted Banarasi saree from Taneira’s collection, inaugurated the store.
The store showcases a curated range of handcrafted sarees from across the country, ranging from Mugas (from Assam), Ikats (from Gujarat, Andhra Pradesh and Orissa), Jamdhanis (from Bengal), Chanderis and Maheshwaris (from Madhya Pradesh) to Tussars, India’s indigenous silk.
“ The Taneira woman is unapologetically herself, comfortable in her skin; rooted yet progressive. She wears the sari out of choice, not compulsion and celebrates tradition but is not bound by it,” said Shyamala Ramanan, Business Head, Titan Company Limited, at the launch event.