Red wine blends are having a red hot moment.
After years of being passed over for single-variety wines such as cabernetsauvignon and pinot noir, a new wave of blended red wines made in acrowd-pleaser style — and priced at a budget-friendly $9 to $12 a bottle — iswinning favor with consumers.
"They're drinking the red blends," says Doug Bell, national wine andbeer buyer for Whole Foods Market. The wines tend to be "kind of plush,very fruity, very smooth," and offer an alternative to consumers who wantto try red wines but aren't looking for the traditional single-grape varieties.
Wines made from more than one red grape aren't new, of course. The classicBordeaux blends from France generally are made from a blend of six grapes, withthe predominant grapes being cabernet sauvignon, cabernet franc and merlot. Andeven single-variety wines aren't necessarily pure. By law, they can contain upto 25 percent of a grape different from what's listed on the label.
The blends making news in the United States often incorporate the New Worldgrape zinfandel, as well as syrah, which hails from France but has become moreassociated with the New World, especially Australia.
Red blends started getting trendy about two years ago, with brands such asMenage a Trois, made from three red grapes. Some popular blends at Whole Foodsinclude Frey Agriculturist, a California wine that is a blend of carignan,merlot and syrah, and Innovac!on Shiraz Cabernet from Argentina along withInnovac!on Tempranillo-Malbec.
Roy Cecchetti, cofounder of Cecchetti Wine Co., also based in Sonoma County,expects the red blend wine category to continue to grow over the next 18 to 24months. He's launched a blend called Exitus (Latin for departure) that retailsfor $25. The 2010 blend combines three grapes from California — Central Coast syrah,petite sirah from the Mendocino Coast and merlot from Lake County.
Cecchetti theorizes that red blends are attractive to consumers as a newoption. "Most all red varietals have been overexposed," he says."Red blends give the consumer the opportunity of trying somethingcompletely different based on the varying flavor profiles of the red blendsthat are currently available."
Another recent entry in the category is Echelon Red Blend, part of theCalifornia series of wines from Sonoma County based Echelon Vineyards. The 2010vintage is primarily a blend of cabernet sauvignon and merlot with a few otherred grapes that winemaker Kurt Lorenzi calls the "secret sauce."
Echelon's red blend, which has a suggested retail price of $13.99, is on thedrier end of the spectrum and its makeup depends on Lorenzi. "Cabernetsauvignon's important, but we're not wed to varieties," he says."We're going to put out a great red blend."