BENGALURU: With cases of bird flu reported among poultry in Raichur, Chikkaballapur, and Ballari, chicken sales and prices have taken a hit across Bengaluru. While some customers began opting for alternatives after cases were reported in Andhra Pradesh, the impact on prices —dropping by around Rs 25-30 per kg— and the decline in sales became more pronounced in Bengaluru following reports of cases in Karnataka districts.
Sellers told TNIE that with Ramzan just beginning, they fear continued losses as this is usually a peak sales period. Many sellers also pointed out that a common belief — eating chicken during summer can negatively impact health — has also contributed to the drop in demand across Bengaluru’s meat markets.
However, they noted that such price dips do not occur every summer. This year, chicken prices have fallen by up to Rs 30 per kg. Currently, chicken is being sold at Rs 140-150 per kg in some places, while in other areas like JC Nagar, Shivajinagar, Frazer Town, Cox Town, RT Nagar, where chicken shops are more in number, sales have dropped to as low as Rs 70-80 per kg.
Shershah M from KR Market’s meat market said that both individual farmers and poultry companies have suffered significant losses following the flu outbreak. He noted that unnecessary fear has worsened their losses, especially during Ramzan, which they consider as peak business period.
Representatives from the Karnataka Poultry Farmers and Broilers Association stated that the Poultry Breeders Coordination Association, along with the government, has taken measures to ensure consumer safety. While there is no official advisory so far, the state government has completely restricted inter-state poultry transportation. The Animal Husbandry Department has also clarified recently that there is no reason for panic.
Health department officials clarified that there is no harm in consuming chicken or eggs as long as they are cooked safely. They advised that boiling or frying at 70 degrees Celsius or above ensures the food is safe to eat.
