Gunjan Jain's new line explores dynamic landscape of modern jewellery
Standing in front of a life-sized grey reclaimed driftwood mirror, Gunjan Jain, the Mumbai-based founder of Flourish by Gunjan Jain, tries on one of the earrings that have just arrived from the workshop. They’re a part of her new Bow collection, one that she’s been working on for months now. Admiring them with great satisfaction, she says: “My vision for the pieces to be simple, wearable and urbane has been accomplished. From necklaces, bracelets, rings, pendants, hair clips, waistbands or watch charms, each of them resonates with the dynamic landscape of modern jewellery,” she says.
The bow pieces, crafted in semi-precious gemstones and pearls, come both in dainty as well as statement-making construction. Jain has also integrated lab-grown diamonds—the hot topic of conversation these days—into some of the pieces. “To align with evolving values and advancing technology, we wanted to try something different. Besides being a sustainable practice, these diamonds offer a cost-effective alternative to their natural counterparts, and for a demi-fine jewellery brand like ours, it seemed like an option worth exploring,” says the entrepreneur.
Driven by the desire to democratise luxury, Jain has made the brand’s fine jewellery affordable. “I wanted to create pieces that were accessible to people from all walks of life, including students, young professionals, and retired people, and foster a sense of inclusivity,” she says.
All pieces in the line are handmade and have been crafted from 925 sterling silver. The baby bow collection features dainty bow designs in 18k gold, adorned with sparkling zirconia and moissanite stones. There is a bit of texturing in several pieces to add some visual interest. “While working on this line,
I channelled the bows popularised by the iconic Audrey Hepburn, who wore them in diverse ways—on dresses, as hair bands, even neck scarves. I wanted my jewellery to have the same sophistication,” she says. Her bow seems to have hit the perfect gem. Available at Flourishbygunjanjain.com